Two paramount game conventions are taking place simultaneously in the East and the West, and their respective styles of presentation seem to be just as far apart.

Renowned international games convention E3 (Electronic Entertainment Expo) announced a drastic downsizing this year compared to last year's general public-oriented pageantry. Until now, E3 programs consisted of the latest game trailers and fancy playable demos. However, the cost inefficiency coupled with mega corporation's independent game conventions such as Blizzcon 2007 forced the directors to cut the budget. Accordingly, This year's E3 is keeping true to it's original title "E3 Media Buisness Summit 2007," especially the "buisness" part, in focusing its program primarily on the conferences between the limited number of selected partners.

On the other hand, China Joy is maintaining last year's grand showmanship which gathered over 100,000 fans. This year they are expecting over 150,000, which would make them the largest gaming convention ever. The number of registered corporate entrants increased from last year's 54 up to 170. This is the complete opposite of the trend we are seeing with E3. This distinct difference can be attributed to the splitting up of the market share for these type of events in the U.S. by competiton such as Blizzcon, but there is more to it then just that. The Chinese government itself is lending unparalleled support to the operators of China Joy, seeking to draw more international tourism and recognition to the event. It's also possible that Sega's booth attendants in patent leather miniskirts have something to do with it.